Model was promoting shoes linked with 1972 Olympics during which 11 Israeli team members were killed in terror attack
Adidas has pulled advertising images showing Bella Hadid promoting a sports shoe first launched in the year of the 1972 Munich Olympics after a public outcry about using the US fashion model, who has been accused of antisemitism by the Israeli government.
The SL 72, originally launched as a lightweight running shoe in 1972, is one of several models that underpin Adidas’s commercial revival over the past year as the brand attempts to move on from a crisis involving US rapper Kanye West. It raised its profit guidance for the second time this week and its shares have outperformed US rival Nike this year as new versions of legacy models such as the Samba and the Gazelle have turned into fashion icons.
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