Last month, the German sportswear company cut ties with Kanye West describing his offensive social media posts and comments as 'dangerous and hateful'.
Yeezy trainers have been a big hit for the company and are sought after on the used market, routinely selling for hundreds of pounds.Explained: Kanye West's antisemitism controversyAdvertisement
He previously said he was going to go to"death con 3" on Jewish people and recently suggested slavery in the US was a choice. The decision to terminate the Adidas partnership cost the rapper his spot on the Forbes billionaires list.Read more:At the time Adidas said it expected the decision to have a"short-term negative impact of up to 250 million euro on the company's net income in 2022 given the high seasonality of the fourth quarter".
The rapper's offensive social media posts and comments have cost him a slew of business relationships and deals including with US fashion chain Gap and fashion brand Balenciaga.
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