Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World.
keynote and it washed over me - a marketing AI app, who needs that? Then I tried it for myself, and well… it's really good.boring
bit that makes you money. That's where GenStudio fits in. Designed primarily for small studios to market product launches and brands, there's actually a handy use-case here for solo artists, indie game devs, and any small creative studio that needs to get noticed and fight through the mire of online noise.
My demo at Adobe MAX challenged me to create a brand identity and email campaign, and it took seconds. It was like an episode of The Apprentice compressed to ten minutes but with less botox, fewer Essex accents. Also, Adobe doesn't help itself, describing GenStudio as an"end-to-end content supply chain solution", but get past this word-hurdle and this is an AI app with real world benefits.
The magic of GenStudio comes in the next step, with the app's marketing tools. In this case I was creating an email campaign. Some text prompts around hand lotions and the broader brand identity were already entered, I simply needed to add a couple of 'buzzy' marketing words and GenStudio would do the rest - in a click the tool created four marketing mail-shots, each with slightly different headers and body text. It built in links to my make-believe store.
While this Adobe MAX demo created an email campaign, the same process can be used to make and launch social media posts, social ads and even to your own website. For artists seeking to launch new books and projects, get work noticed for sales, or for crafters on Etsy, GenStudio could really give you a boost.when it comes to marketing and wording social posts, something I know many creatives hate doing.
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