ADOR has responded to reports about HYBE initiating an audit against their management. Earlier in the day on April 22, HYBE initiated an audit against ADOR's management, including CEO Min Hee Jin, after reportedly detecting attempts by ADOR to become independent. Following the reports, ADOR released the following statement: Hello. This is ADOR Co.
an audit against ADOR’s management, including CEO Min Hee Jin, after reportedly detecting attempts by ADOR to become independent.Hello. This is ADOR Co., Ltd. .HYBE operates a multi-label system for various labels to independently create their music and pursue cultural diversity. ADOR is one of those labels. Ironically, ADOR and our agency artist NewJeans’ cultural achievements are being most severely infringed upon by HYBE.
NewJeans is currently preparing for a comeback in May. However, ILLIT has caused NewJeans to be brought up when they are not promoting at the moment. The appearance of an imitation has caused NewJeans’ image to be consumed and has caused concern and fatigue to fans and the public with unnecessary involvement in disputes. The main culprits who created this situation are HYBE and BELIFT LAB, but the damage caused by this is entirely on ADOR and NewJeans.
And ADOR has never allowed or given consent to anyone, including HYBE and BELIFT LAB, to copy NewJeans’ achievements. ADOR does not want NewJeans and ILLIT to be associated in any way. We have no intention of tolerating promotions such as groups being sibling groups just because they debuted under HYBE labels.
At the same time, they are attempting ridiculous media play such as that CEO Min Hee Jin “tried to seize management rights.” It is incomprehensible how a legitimate complaint to protect the cultural achievements of our artist NewJeans could harm ADOR’s interests or how it could be an act of seizing control of ADOR.
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