African jewellery designers marrying heritage with sharp design codes

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African jewellery designers marrying heritage with sharp design codes
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These African jewellery designers – from Pichulik to Dejak – are putting the continent’s jewellery industry in the spotlight

African jewellery designers are ensuring the local industry is alive and well. On a continent with so many raw materials and elements, and known for its export of gold and diamonds, the African jewellery market value is rising. It is thanks to the increasing interest in and appreciation of Africa’s locally produced luxury items, but also to several industry players who are continuously on their game, trying to get the market moving – and this is especially true of the jewellery designers.

With almost all materials locally sourced within sub-Saharan Africa, each Pichulik collection is made with fine gems and inspired by interesting mythological or contemporary stories. The recent collection titled ‘Kemet’ dives into redefining the darkest moment of our lives and how they shape our growth. ‘Kemet’ predominantly features round shapes and neutral colours.

Kivuti lives on experimentation, whether in shape, form or materials, which pre-informs his brand and vision. Each piece of jewellery is reflective of the story Kivuti wants to tell, such as the fisherman bracelet or the ‘Sea Form’ collections, which take the shape of aquatic bodies.

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