After Times Square controversy, breastfeeding billboards come to Philly

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After Times Square controversy, breastfeeding billboards come to Philly
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With pregnant belly out and breasts covered by her cookies, cookbook author Molly Baz looks out over drivers on the Vine Street Expressway and the Pennsylvania Turnpike in the Swehl ad.

The Swehl Billboard that was removed from Times Square earlier this month could be seen Wednesday near the corner of 5th and Callowhill Streets in Philadelphia.Drivers near Callowhill Street in Philadelphia and on the Pennsylvania Turnpike in Plymouth Meeting and Lower Southampton can now see a billboard that was, for a time, deemed too controversial for Times Square.

The Cheltenham-based business is “mom-owned and they were absolutely incensed by this,” said Myer, who called the response an example of “moms supporting moms.” Through the weekend, the ad will be on a constant loop with eight other advertisements at each of those locations, running for eight seconds at a time. Then for the next few weeks, Keystone will keep running the Swehl ads, free of charge, McGrail said, wherever they have unsold space.

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