Tyla: 'Water' singer from South Africa intends to be 'everywhere' after breakthrough: 'No way to stop me.' Read her Billboard cover story here.
Tyla photographed by Ramona Rosales on March 11, 2024 in Los Angeles. Styling by Katie Qian. Hair by Christina Tina Trammell using ORIBE. Makeup by Matthew Fishman. On-site Production by Jennifer Laski. Retrofête dress, Jessica Rich shoes, Armature earrings, Alexis Bittar bracelet, Jacquie Aiche necklace, La Manso ring and Letra necklace and ring.Her label, Epic Records, invited a few hundred music executives, artists and fans to Harriet’s Rooftop in West Hollywood, Calif.
“Water” opened the floodgates to the global recognition of Tyla’s dreams. The song debuted at No. 67 on thein October and by January had reached a No. 7 peak. Its viral TikTok dance helped catapult the track onto radio, and Travis Scott and Marshmello eagerly hopped on its remixes. “Water” hit No. 1 on U.S. Afrobeats Songs in October, ending the record 58-week reign of Rema and Selena Gomez’s “Calm Down,” and it has now spent 24 weeks atop the chart. Tyla’s catalog has earned 283.
Her parents exposed her to American R&B icons like Stevie Wonder, Brian McKnight, Aaliyah and Whitney Houston; South African pop and house acts like Freshlyground, Mi Casa and Liquideep; and Nigerian Afrobeats superstars like Wizkid, Burna Boy and Davido. When Tyla was 11, she started uploading videos of herself singing covers to YouTube and Instagram, from Billie Eilish’s “Ocean Eyes” to Boyz II Men’s version of “Let It Snow,” and DM’ing them to superstars like Drake and DJ Khaled.
Working with Kooldrink, a producer living in von Glehn’s house, Tyla started “to experiment and find out the sound that I wanted to have.” At the time, amapiano was taking over South African dancefloors and radio stations alike.
She was en route to Dubai, United Arab Emirates, where Epic had assembled various American, European and African songwriters and producers, including three-time Grammy winner Tricky Stewart, and put them in a writing camp just for her. “At the time, we couldn’t get the resources and the people to make it happen,” Lewis explains. “So I figured out randomly by looking at the map that Dubai would be a place that would host us all.
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