Science and communication are rapidly changing and Meta is trying to adapt to the ever-growing technological environment, says Meta Australia Group Industry Director Naomi Shepherd.
“AI is fuelling a lot of those things … and it’s going into the way that we’re investing in AI technologies,” Ms Shepherd told Sky News Business Editor Ross Greenwood.
“It’s changing the way that consumers are experiencing our platforms … the content that they’re being entertained by is far more relevant now. “There’s been a bit of a shift really in the use case for social media, which was really once about who you already knew … and now it’s much more about the content that you’re served.”
According to Ms Shepherd, around 20 per cent of the content that you’re seeing in your feed today has been put there by artificial intelligence.
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