The AI models behind chatbots like ChatGPT can accurately guess a user's personal information from innocuous chats. Researchers say the troubling ability could be used by scammers or to target ads.
The phenomenon appears to stem from the way the models’ algorithms are trained with broad swathes of web content, a key part of what makes them work, likely making it hard to prevent. “It's not even clear how you fix this problem,” says Martin Vechev, a computer science professor at ETH Zurich in Switzerland who led the research. “This is very, very problematic.
org demonstrates how well language models can infer this information, and lets anyone test their ability to compare their own prediction to those of GPT-4, the model behind ChatGPT, as well as Meta’s Llama 2 and Google’s PaLM. In testing, GPT-4 was able to correctly infer the private information with accuracy of between 85 and 95 percent.
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