If breakthrough ideas often come from unexpected places, how can we use ChatGPT to mine human knowledge and break our mental logjams? Sheena_Iyengar argues that AI could help free human creativity
Iyengar is a professor at Columbia Business School and the author of Think Bigger: How to Innovate.et’s face it. We’re more distracted than ever. Why remember anything when I can just Google it? Why summon the attention to read a book when I can just scroll through Twitter?and its siblings will further diminish our ability to do the kind of “deep work” needed to spark creativity and breed big ideas.
Now let us introduce ChatGPT. When I type “List the ways in which one could use a toothpick.” It instantaneously spits back 50 options. Here is but a brief selection:Appetizer holder: Applying small dots or lines of nail polish for intricate designs.: Reaching into tiny spaces to remove dirt or debris, such as in a keyboard or around jewelry.: Stirring small amounts of paint for model-building or artwork.Type in “list more uses,” and the model spits back another 50 potential options.
But what if I start using the AI to map choices that are “out-of-domain,” i.e. from different times, different places, and across different industries? Suddenly our ability to think “outside the box” has increased dramatically. In fact, some of history’s greatest innovations come from inventors looking to entirely different domains to identify the various pieces needed to create something revolutionary.
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