AI forces a rethink on executive MBA teaching

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AI forces a rethink on executive MBA teaching
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Students’ need to understand the implications of artificial intelligence drives innovation

The transformational impact of artificial intelligence is impossible for business schools to ignore. Chatbots built on large language models can now easily pass the standardised MBA entrance tests and, this year, a Wharton professor showed how ChatGPT was able to secure a B grade in a core MBA module. Such revelations have shocked business school deans into action. The response of many has been to embrace the AI age for MBA programmes and, in particular, executive MBAs.

students to complete internships exposing them to AI and to see how such technologies affect business strategy. “If technology has so far been a simple structural factor, subordinate to business strategy, today it becomes in most industries a strategic driver, which fuels new and disruptive business models,” says Xavier Ferràs, associate dean of Esade’s Executive MBA programmes.

courses has delivered results for some. Richard Manga secured his “dream job” — senior enterprise architect at Capgemini France — a few weeks after completing the HEC Paris

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