A new AI-generated Marilyn Monroe chatbot has raised ethical concerns over using the likenesses of dead celebrities without their consent.
Fans yearning to speak with Hollywood icon Marilyn Monroe now have their chance, thanks to artificial intelligence. At the recent SXSW festival, AI technology company Soul Machines debuted their 'Digital Marilyn,' an AI-generated digital avatar that lets fans interact with the late actress through a chatbot. According to Soul Machine’s website, their 'revolutionary Biological AI technology' promises 'real-time, personalized interaction.
Neal and Beckham having deals with an AI company may surprise some, but according to AI expert Marva Bailer, the move is a logical one. 'Really, it's trusting these brand agencies that they're hiring because these aren't brand agencies that are being hired to expand their brand in a positive and connected manner,' she explained. 'These are not deep fake people. These are not people that are selling crazy things on whatever.
In an Instagram story, the 34-year-old slammed the use of the technology, calling it 'personally disturbing.' 'I am not an impartial voice in SAG's fight against AI,' she wrote, referring to the then ongoing actors and writers strikes. 'I've witnessed for YEARS how many people want to train these models to create/recreate actors who cannot consent, like Dad.' 'This isn’t theoretical, it is very very real.
According to The Guardian, Williams included a stipulation in his will that restricts the use of his image for 25 years after his death. 'Fans want to feel digitally connected to stars, and AI has made it increasingly possible to resurrect your favorite star long after they are gone. But the stars cannot consent to the usage,' Ruby said. She continued, 'AI poses new challenges when it comes to monetization of the deceased.
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