Apple is limiting its new artificial intelligence features to new phones, in hopes of a sunny September.
The company used its annual developer conference today as a platform to announce Apple Intelligence, a decidedly non-generative nomenclature for a suite of new AI features that, like other generative AI tools, are trained on massive datasets. Apple ’s approach is an additive one, relying on the influence and footprint of its existing apps rather than spinning up a new chatbot or web browser that spits out humanlike responses.
The same is true of convenience features, like wireless charging. This trend bears out in secondary market data: Shipments of used smartphones increased nearly 10 percent, to 309.4 million shipments, in 2023, up from 282.6 million units the year prior, according to research firm IDC. For a lot of people, a good phone really is just good enough.
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