'Showing up to a party in a £500 dress that you've spent £40 on, it always feels like a bit of win.'
An Aigburth woman has revealed her clever - and sustainable - hack for securing designer dresses for big events for less.
This is not only a costly affair, but it's not ideal for the environment either. According to Earth.org, the fast fashion industry "is the second-biggest consumer of water and is responsible for about 10% of global carbon emissions". The 29-year-old turned to Hurr Collective, an online rental platform with access to more than 40,000 pieces on rotation. Speaking to the ECHO, Emilia, who lives in Aigburth, said: "I'm really bad for buying a dress for a wedding, or for a birthday, or Christmas party and only ever wearing it once.
Emilia first took the renting plunge for last year's Grand National, an annual event that's famed on Liverpool's social calendar. The fashion and style choices of the attendees is always hotly anticipated. "It's a bit of a faff and you cover the cost of returns and things, so it's not like ASOS where that's all factored in. If you're going to a shop and trying loads of dresses, you know you're going to get something that fits exactly.
"The quality wasn't as good, which is mad because it's one of the more expensive dresses on there and it just looked awful. I looked like a sack of potatoes - a glittery sack of potatoes.
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