Airbnb is rolling out a smattering of experiential listings called 'Icons.'
Share on linkedin A recreation of the X-Men mansion that will be available as an Airbnb Icon listing. Photo: Courtesy Airbnb
is rolling out a smattering of experiential listings called "Icons," ranging from hangs with celebs to overnight museum stays.It's another way for the company to differentiate itself from hotels amid a fierce battle for travelers' dollars.
The offerings are largely a combination of celebrity access and what those in the marketing biz might call "brand activations."Interested users can enter a lottery for "digital golden tickets," Airbnb says, with over 4,000 such tickets available this year.Meanwhile: Airbnb is also introducing shared wish lists, a revamped messaging tool and other changes meant to make it easier to plan trips with friends or family.Icons are "a way of getting people excited about, and having them share in the excitement, of these once-in-a-lifetime experiences that you can have — and a way of signaling that Airbnb is more than just a great place to stay," Jay Carney, Airbnb's global head of policy and communications, tells Axios.
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