In the Philippines, where 7,614 islands are scattered, Filipinos become one through music as the melting pot. This time, stronger than ever, all for Pinoy hip-hop. Spotify, an audio streaming platform, is leading the way to amplify Pinoy hip-hop's possibilities. It launched ‘Kalye X’ as part of its latest initiative…
TotalIn the Philippines, where 7,614 islands are scattered, Filipinos become one through music as the melting pot. This time, stronger than ever, all for Pinoy hip-hop.
“‘Kalye X’ is an initiative we launched to support hip-hop, and it’s just the beginning, meant to bring the kalye hip-hop brand to life,” said Kossy Ng, the head of music of Spotify Asia, at the launch party in Brooklyn Warehouse in Manila. Kossy Ng was joined by Al James and Cookie$, who spoke about their insights on the growing and vibrant Pinoy hip-hop scene during the launch party.
“It is important to put Bisaya culture on the map and inspire others looking to follow their passion. Spotify has been continuing to help me and other artists elevate Filipino talent while remaining true to our roots and distinct artistries,” said Cookie$. Ng said that to bring Spotify’s Kalye Hip-Hop playlist to life, Kalye X aims to amplify the everyday stories and experiences told by passionate artists and communities. Through this initiative, she said it’s crucial to empower artists to share their craft with fans more profoundly and to push the boundaries of Pinoy hip-hop culture.
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