Non-alcoholic beers are one of the lone bright spots in an industry suffering stagnant growth recent years. Here are five beers, plus three major trends, driving the trend.
Beer without the buzz is behind the biggest buzz in the biz. 'Alcohol-free beer has been one of the hottest growth trends in the industry the past three to five years,' beer-industry insider Bump Williams, of Bump Williams Consulting in Connecticut, told Fox News Digital. The segment enjoyed a 34.5% sales rise in 2023 compared with year-end 2022 figures, according to industry analytics that Williams shared via NielsenIQ. Zero-proof beer is showing a similar rise here in 2024.
Younger consumers just aren't crazy about alcohol,' said Williams. 'When they go to a restaurant or tavern, they want to have a good time. But they don't want to drink just club soda. So they're drinking non-alcoholic beer.' Alcohol-free beer still represents only 3% of the $50 billion annual market for retail beer sales. So the impressive growth figures are within only a small segment of the industry, Williams noted.
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