Aldi giving away free breakfasts as parents admit to skipping meals to feed children in cost of living crisis
It’s estimated that there are 2.1 million adults in the UK now using foodbanks as the cost of living crisis continues to hit low income families hardest. Now, Aldi is launching an Adult’s Breakfast Club to help millions of parents who are skipping breakfast to ensure their children have enough food to eat.
And with 47 per cent of parents now experiencing more financial pressure to feed the family compared to six months ago, it is estimated that almost two in three admit they’re likely to go hungry so their little ones don’t have to.These stark statistics also show that a third of parents are buying less food now than they were six months ago, with some of the biggest cutbacks including key breakfast items such as butter, milk, and cereal.
The supermarket chain is donating 10 tonnes of healthy cereal and 5,000 gallons of milk and milk alternatives to foodbanks across the country, with the help of charity partner Neighbourly. It will also be doubling down on its existing donations to local schools during term time, as almost a third of parents surveyed said that they rely on their children being provided breakfast by their school.
“Our partnership with Neighbourly to donate surplus food from our stores helps to support the communities where we operate, but we want to be able to help parents too. We hope the Adult Breakfast Club will help provide everyday breakfast essentials to parents who otherwise would be going without.”
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