Aldi stores focusing on low grocery prices this summer, CEO says

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Aldi stores focusing on low grocery prices this summer, CEO says
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CEO Jason Hart also said more Aldi stores will open in the Southeast.

"We don't really focus on what the competition is doing. We're focused on what consumers want and need," Hart said. "Before the consumer was stressed with inflation, we were still about low prices, but those low prices become even more important as value is even more top of mind for the consumer.""So our actions are all based on consumer demand," Hart continued.

"Twenty-five percent of U.S. customers now shop at Aldi. That's twice what it was just six years ago," Hart said. "And Aldi's built to fight inflation. Our business model, which is based on simplicity and efficiency, really provides savings for customers and also saves them time when they're shopping with their grocery lists."

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