Aldi is capitalizing on the viral attention Jaden Smith's unusual Grammy Awards headdress received by releasing a budget-friendly version. The supermarket chain's take on the avant-garde accessory utilizes a wooden toy castle, highlighting the diverse nature of their Specialbuys range and allowing shoppers to achieve a red carpet look for a fraction of the designer price.
Aldi is bringing red carpet glamour to its famous middle aisle, unveiling a show-stopping castle headdress inspired by Jaden Smith 's bizarre Grammy Awards look.
Created using Aldi's wooden toy castle, the supermarket's take on this showcases just how diverse their Specialbuys range is and how shoppers can achieve red carpet drama for a fraction of the designer price. “Elementary kids when they show off their school projects” and “did he lose a bet?” the most popular.“Haha love it .. You little rascals! Hope yours cost a bit less less than his !! $4,600 for a hat is a little extreme”
ALDI Jaden Smith Grammy Awards Fashion Specialbuys
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