I am a leading expert on the business side of women’s sports and a thought leader around gender equity in sports. In 2020, I founded the women’s sports business media outlet, GOALS, and launched The Business Case for Women's Sports podcast, presented by Ally - which was named 2024’s Best Women’s Sports Podcast by Hashtag Sports.
Allyson Felix is not only known for being the most decorated American track & field athlete of all time; she is also known as an advocate, an entrepreneur, a mother, a change-maker, and more. Felix’s most recent addition to her resume? Co-founding a first-of-its-kind women’s sports management firm,was inspired by her personal experience as a multi-dimensional athlete, coupled by the surge in popularity that the women’s sports industry is currently experiencing.
In partnership with her brother and longtime business partner, Wes Felix, and long-time sports agent and marketing executive, Cosette Chaput, Felix is aiming to revolutionize the way that women athletes are represented. The firm hopes to address the dated, transactional talent management models that were not necessarily developed to serve women athletes and all of their dynamic layers.
“For me, it's really been a journey. First, stepping out and creating Saysh and saying that women deserve better,” said Felix. “ has been the natural next step. As women's sports is thriving, we want to show up and say, ‘we see you in your full self and we're here to support you.’”, which is a leading entertainment marketing, production, and content development company.
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