Some 47 have noticed a growing trend of retailers adjusting their prices in response to supply and demand, Barclays found.
Almost half of consumers have noticed a rise in ‘surge pricing’ – when retailers increase their prices at times of peak demand – a survey has found
It follows pub company Stonegate Group, which owns chains including Slug & Lettuce and Yates, confirming last month it will charge customers about 20p more for a pint of beer at some of its locations during the busiest periods to cover rising costs. Meanwhile, monthly Barclays spending data found that the Rugby World Cup helped to drive spending at pubs and bars up by 6.1% on last year, yet growth slowed on restaurants and takeaways as consumers began to save money for the festive period.
Spending on nonessential items was up 4% – slightly higher than August’s 2.8% – as the warmer weather encouraged Britons to visit the high street and socialise with friends and family. The findings follow consumer group Which? warning that up to a third of loyalty offers at Tesco and Sainsbury’s are “not all they’re cracked up to be” as it urged the competition watchdog to investigate supermarket dual pricing.
The proportion of consumers noticing examples of “shrinkflation” rose to 76% in September from 71% the month before, with chocolate remaining the most cited product affected by the trend.
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