AlphaTauri, the premium clothing brand from Red Bull, has seen the future of fashion retail and it looks like a Denis Villeneuve sci-fi movie. \u00a0\nAt a newly opened showroom HQ in Salzburg, Austria, Berlin-based designers Studio Riebenbauer have used Off-world-esque blackened and oiled volcanic rocks, wet-look floorings, and polished...
Images courtesy of Studio Riebenbauer
At a newly opened showroom HQ in Salzburg, Austria, Berlin-based designers Studio Riebenbauer have used Off-world-esque blackened and oiled volcanic rocks, wet-look floorings, and polished aluminum, blade-like shelving systems to create an environment that reflects the brand’s future-facing DNA. Dynamic and intergalacticconfigurations, both task and installation, were inspired by the brand’s name – Alpha Centauri being the star placed directly in the eye of the bull in the Taurus constellation.
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