By significantly reducing bottle weight, the wine’s carbon footprint significantly goes down as well.
FROM LEFT: Element Wines Chardonnay 2022; Element Wines Pinot Noir 2022; Bonny Doon Vineyard Carbon…nay! Rosé. This week we feature the latest wines to join the effort to lighten up with alternative packaging. As I’ve written before, the glass bottle accounts for the majority of wine’s carbon footprint, through production and shipping. That’s why I list bottle weight in my reviews, and why several wineries have, a California label in a 500-ml aluminum bottle.
Elsewhere, Bonny Doon is the first U.S. winery to adopt the FrugalPac, a paperboard bottle developed in Britain and adopted there by supermarket brands Tesco and Waitrose. Bonny Doon’s new rosé, dubbed Carbon…nay!, is to roll out nationally in Whole Foods Market stores this spring. Like the aluminum bottles for Element, the FrugalPac is made from recycled material and is itself recyclable.
Wineries have been reluctant to adopt lighter bottles or alternative formats like these because they believe consumers favor heavy bottles as a sign of quality. Sustainability and climate change are driving this move to lighter bottles, but we should welcome it.Bonny Doon founder Randall Grahm has always been a disrupter. He was among the first in California to advocate Rhône grape varieties and to adopt screw caps instead of corks.
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