Rachel Burchfield is a writer, editor, and podcaster whose primary interests are fashion and beauty, society and culture, and, most especially, the British Royal Family and other royal families around the world.
, as “the book I’ve always dreamt of writing.” In the book, out April 9, Montell explores 11 of the 200-plus cognitive biases like sunk cost fallacy, zero-sum bias, and the IKEA effect to explain what she refers to as “modern irrationality.” . “It was based on me feeling this incredible dissonance that, despite living in the information age, life only keeps making less sense.”
I learned during my research process for my last book that cognitive biases are these deep-rooted mental magic tricks we play on ourselves. They’re psychological shortcuts that we’ve always taken subconsciously in order to make sense of the world enough to survive it. They’re really colliding with the information age in a way that’s causing a lot of confusion and pain. That is the phenomenon I’ve been calling “magicalHumans have never been perfectly rational.
It goes back to the idea that we are clashing with this information-loaded age and it is triggering responses that aren’t appropriate. That’s what’s causing us to feel so bad. There’s interesting research quoted in one of the chapters about awe—how important it is to prioritize awe, to get outside of ourselves as much as possible.
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