A partnership that began two years ago is being taken to the next level.
"It's actually the first time we've had third party restaurant ordering inside the Amazon app," Jamil Ghani, worldwide VP of Amazon Prime, tells Axios in an interview. Amazon is deepening its partnership with Grubhub by embedding the food delivery platform into its ecosystem and making Grubhub + memberships a permanent Prime subscription perk.
Amazon Prime members have the additional option to activate Grubhub+, a subscription service that alone costs $120 a year. With Grubhub+, they get free delivery of eligible orders over $12, as well as 5% credit on pick-ups and other discounts.The changes fuel both companies' subscription products — which are designed to spur more spending, at a time when consumers are more budget conscious.subscription is worth the cost as it gears up for Prime Day sales in July.
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