Amazon is removing Just Walk Out technology from its Amazon Fresh stores as part of an effort to revamp the grocery chain.
Jessica Martin, a spokesperson for Amazon, said the company is closing its Amazon Fresh store in Capitol Hill on Sunday, April 7. Martin said all of the store's employees were offered roles at nearby Fresh stores.
Martin said the company will focus on selectively opening new Amazon Fresh stores as they receive feedback on their redesigned stores. “Over the last year, we’ve redesigned a number of our full-sized Amazon Fresh stores, offering a better overall shopping experience by bringing in an expanded selection, low prices on even more grocery items, and greater convenience with updated checkout options such as Amazon Dash Cart," Martin said."We’re pleased to see those changes resonating with customers through higher satisfaction scores and increased purchasing.
While redesigning Fresh stores in the past year, Amazon spokesperson Carly Golden said the company heard from customers who enjoy skipping the checkout line but wanted to view their receipts and savings as they shopped. Golden said the smart carts will give customers these benefits and the convenience of skipping the checkout line.
Seattle-based Amazon operates dozens of Fresh grocery stores across the country, most of which are in California, Illinois, Virginia and Washington state. The company also operates cashier-free convenience stores under the Amazon Go brand and owns Whole Foods, which it purchased in 2017 for $13.7 billion.
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