Amazon Fresh, Amazon's convenience store brand, has introduced a limited-time £1 meal deal at its London stores. The deal includes a main course, snack, and drink, available until January 31st.
Amazon’s convenience store brand Amazon Fresh has launched a £1 meal deal , including wraps, sausage rolls and hot drinks. The move by the web giant's high street outlets comes as it bids to tempt people away from the supermarkets and big coffee shop chains. However, there is a catch that - at least for now - as you can't get it online. Instead, you will need to go to an Amazon Fresh store. Alas, except for one outlet in Kent, all of them are in London .
Amazon Fresh stores use Amazon's Just Walk Out technology, which allows customers to walk out of the store without queuing at the till or using a self-service checkout. Visitors scan a smartphone app when they enter the store and sensors along product shelves detect which items are being bought, which are then charged to the shopper's account. Customers can purchase a main, snack and drink from the retailer’s £3.90 meal deal range for just a pound until January 31, as part of what Amazon is dubbing “London’s Best Value Meal Deal”. As part of the £1 offer, customers can enjoy a hot drink, including Oatly coffee options at no extra cost. Iced drinks are available at Amazon Fresh’s Holborn and Liverpool Street stores. The meal deal is available at Amazon Fresh stores at Southwark, Holborn, Moorgate, Wood Wharf, Euston, Liverpool Street, Monument, Hoxton, East Croydon, West Hampstead and Aldgate East. Customers need to claim the deal by first visiting here and pay at the gates or self-checkout using the Amazon app. Within the deal are a selection of Amazon Fresh own label ‘ByAmazon’ mains, including ByAmazon Chicken Caesar & Bacon Wrap, ByAmazon Sausage Roll and ByAmazon Arabiatta Chicken Pasta Salad, which were all bestsellers in 2024. The snack options include brands such as Huel, Bol and Nourish. The retailer’s £5.50 premium meal deal isn’t included within the offer, and the £1 meal deal is only available in store and not online or via Delivero
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