Amazon launches 'no frills' private label grocery brand; Prime customers get discounts

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Amazon launches 'no frills' private label grocery brand; Prime customers get discounts
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Justin Boggs is a writer for the E.W. Scripps company. Justin covers anything from politics to sports and entertainment.

Amazon is launching a new private-label brand which is intended to compete against the likes of Walmart's Great Value and Target's Market Pantry and Good and Gather brands.Amazon says its Amazon Saver will comprise essential grocery items. The items will be available online and at Amazon Fresh grocery stores.

'With expanded Prime member savings, the introduction of the new Amazon Saver brand, and simplified online shopping, it’s now easier than ever to get your weekly grocery shopping done on a budget with Amazon Fresh—whether you're browsing the aisles or filling your online cart.”The new brand will complement other Amazon-owned labels, such as Aplenty, Amazon Fresh, Amazon Kitchen, 365 by Whole Foods Market and Happy Belly.

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