Amazon has rolled out AI-based image generation tools for advertisers. Ad buyers can now add lifestyle scenery to standalone product shots to improve click-through rates.
Amazon is beta testing AI image generation tools for its advertisers, offering an easy way to create backgrounds or scenes around whatever product ad buyers are hoping to sell. The company says the new feature is “designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance.
” The process works just like other image generator tools: you enter a prompt, and away you go with multiple results to choose from. But friends, even in Amazon’s own provided example, there’s a noticeable tell that AI created this peaceful autumn scene. What’s going on with that fork in the lower-right corner? It’s like the fingers problem but for silverware. But the backdrops are generally pretty convincing and not far off from the type of product stock images that are so prevalent on Amazon.
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