Amazon's storefront would directly compete with Temu and Shein, two emerging e-commerce sites with ties to China that have grown in popularity in the U.S.
Amazon hosted a closed-door event for sellers in China, where it presented plans for a new budget storefront that features low-cost apparel, home goods and other items.
It's unclear when Amazon intends to debut the storefront, but the presentation notes it will start accepting products this fall.An Amazon contract worker stacks packages onto a luggage cart outside an apartment building in New York on April 16, 2024.plans to launch a new section on its site dedicated to low-priced fashion and lifestyle items that will allow Chinese sellers to ship directly to U.S. consumers, CNBC has learned.
Amazon's storefront will feature a range of unbranded items, many priced under $20, according to a presentation to Amazon sellers viewed by CNBC. A mock-up of the storefront showed a gua sha facial massaging tool, arm weights, and phone cases, among other items for sale. The company pitched the arrangement as a cost savings for Amazon sellers in China, and said merchants would be able to test new items through small batch production. Shein uses a similar model, referred to as on-demand manufacturing, producing a limited quantity of goods and manufacturing more as demand increases.
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