Amazon will roll out three new ad formats for Prime Video later this year to encourage subscribers to purchase promoted items while watching TV, movies, or live sports.
It’s barely been four months since Amazon placed ads in its Prime Video streaming service, but the retail giant is already introducing more annoying promotional tactics — such as displaying ads whenever someone hits the pause button. On Tuesday, Amazon announced it will roll out three new ad formats for Prime Video later this year to tempt subscribers to purchase promoted items while watching content.
Amazon says this overlay will only appear while the video is paused but does note that pause ads “extend the engagement opportunity beyond a traditional ad break.” Hulu introduced a similar pause-activated advertising feature back in 2019, which is now catching on with other streamers like YouTube. Amazon hasn’t specified when it will roll out these new ad formats, only that they’ll be available “in the upcoming broadcast year” — which typically ends on August 31st.
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