Amazon Removes Hide Apps Feature from Fire TV Sticks, Sparking User Outrage

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Amazon Removes Hide Apps Feature from Fire TV Sticks, Sparking User Outrage
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Amazon has quietly removed the 'Hide Apps' feature from some Fire TV Stick models, causing user frustration. This feature allowed users to easily hide pre-installed apps, such as Freevee and Prime Video, to declutter their home screens and manage app visibility for different family members. The removal has sparked anger among users, with some threatening to abandon the devices altogether.

If you're a Fire TV Stick user and have noticed something missing, you're not alone. Amazon has quietly removed a popular feature on some of its streaming devices, causing such frustration that some users are threatening to not longer use their devices all together.

In 2021, Amazon first introduced this handy feature as part of the current Fire TV interface redesign. This brought user profiles to Fire TVs for the first time, allowing apps to be hidden in one profile and visible in another. One upset user aired their grievances on Reddit: "Hey everyone, I'm on a Fire TV Stick 4K Max and just noticed the option to hide apps has disappeared with the latest update." Another user added their disappointment, stating: "Yeah, I've been trying to get them off too, but you can't now, which sucks."

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