Amazon reportedly thinks people will pay up to $10 per month for next-gen Alexa

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Amazon reportedly thinks people will pay up to $10 per month for next-gen Alexa
Remarkable AlexaAmazon CEOAlexa
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Kris Holt joined Engadget as a contributing reporter on the news desk in 2018. He has been writing about technology, games, streaming and entertainment for over a decade after starting his career as a sub-editor on a local newspaper. Kris holds a Master of Arts degree in English from the University of Dundee.

. While the company says it has been integrating that into various aspects of the voice assistant , it's also working on a more advanced version of Alexa that it plans to charge users to access. Amazon has reportedly dubbed the higher tier " Remarkable Alexa " ., Amazon is still determining pricing and a release date for Remarkable Alexa , but it has mooted a fee of between roughly $5 and $10 per month for consumers to use it.

This will mark the first major revamp of Alexa since Amazon debuted the voice assistant alongside Echo speakers a decade ago. The company is now in a position where it's trying to catch up with the likes of ChatGPT and Google Gemini. Amazon CEO Andy Jassy, who pledged that the company was working on a “more intelligent and capable Alexa" in an April letter to shareholders, has reportedly taken a personal interest in the overhaul.

In any case, $10 per month for an upgraded voice assistant seems like a hard sell, especially when the current free version of Alexa can already handle a wide array of tasks.

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