The deal is already being snapped up by shoppers this morning
Amazon Prime Day has powered into the second 48 hours of the huge online sale with a massive deal - £310 slashed from the price of a 43-inch Amazon Fire 4-series 4K UHD smart TV. It normally retails at £429.99 on Amazon and is now just £119.
The smart tech offers a huge ultra-high definition screen, using 4K technology for stunning picture quality, and includes a fully-integrated Fire TV experience with instant access to apps such as Disney+, Prime Video and Netflix which means owners won't need to plug a separate set-top box or streaming stick into the back of the case.
The TV comes with 4 HD ports for plugging in all your devices, and Bluetooth for wireless pairing things such as speakers and headphones.
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