'We would have never imagined the Dune thing,' Elizabeth Frank explained...
Collecting popcorn buckets has become a new trend for moviegoers, and AMC Theatres has teamed up with various studios to release some fun movie-themed buckets. However, things don't always turn out as planned. The Dune: Part Two souvenir sandworm bucket from AMC caused a huge stir online with many making NSFW jokes that resulted in a pretty funny Saturday Night Live sketch. This week, Variety spoke with Elizabeth Frank, the Chief Content Officer for AMC.
"Some fans are collectors. There's another group of people who are specific film fans, buying three different Ghostbusters products. It's all a mix. It's a material part of our food and beverage business, but it's not the majority of it. It also makes the movies more fun. It's like going home from a concert with a T-shirt. There is a lot of creative energy from it," she added.
"I don't want to make stupid jokes right now that will I regret tomorrow morning," Villeneuve said."But I will say this. When I saw it, I went, 'Hoooooly smokes.' What the !? At the same time, it created a lot of fun online. So maybe it's positive? It's some kind of …impressive design." Villeneuve hoped"that bucket brought a lot of laughter and joy" to moviegoers, though he and Chalamet both revealed that they had no part in the popcorn bucket's design.
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