The American Eagle Cafe is a pop-up serving free coffee and pastries, with an opportunity to order denim on AE.com.
From April 4 to 6, American Eagle Cafe, a pop-up experience in Austin, will offer free coffee and pastries to those who stop by. Key denim styles will be on display throughout the pop-up and QR codes will be included in the space for consumers to shop directly on AE.com.
Craig Brommers, chief marketing officer of American Eagle, said the pop-up is expected to bring to life the brand’s spring 2024 “Back to Blues” campaign and collection.“As the number-one jeans brand for Gen Z, we aim to create an innovative space inspired by our denim assortment where our customers can come hang out with us,” said Brommers.
Fashion and luxury brands are increasingly introducing cafés, restaurants and hospitality to attract consumers. The coffee business has proven successful for Ralph Lauren, for example. Since 2014, Ralph Lauren has opened coffee shops and Ralph’s Coffee trucks around the world.
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