Hop Wtr is a non-alcoholic beverage brand based in Los Angeles made of hops. The product hit shelves in 2020 as more Americans became health-conscious.
More Americans are making lifestyle changes, consuming fewer alcoholic beverages and switching to non-alcoholic brands that resemble booze-filled cans and bottles. Consumers are choosing an alcohol-free lifestyle either part-time or all of the time, and 41% of consumers surveyed say they intend on drinking even less in 2024, according to a report published by NC Solutions.
Gen Z was recognized as the generation that started the recent "sober conscious" movement, and 42% of those surveyed believe they have gestured toward the change and turned it into a trend. "We’re seeing an age range of 24-45, and actually even younger," Jordan Bass, co-founder of Hop Wtr, an LA-based, non-alcoholic sparkling hop water, told FOX Business during a phone interview. "We tend to see that our consumers are also fairly health conscious.
Hop Wtr is sold in 42 states in various locations, like Target, Whole Foods, Trader Joe’s and, most recently, Walmart.
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