Recession, strikes and a shift in power back towards bosses have all hit workers in the creative industries - but investment drives this year could help businesses flourish
The immediate problem for firms is even getting staff to work in a country frozen by public-sector strikes. It’s a big challenge for managers, who remain tentative about the public relations and advertising markets in 2023.
This tightening of budgets is more tempting in a year ahead that lacks big “media plays” such as a summer Olympics, aCorporate deal-making has also largely ground to a halt, depriving some City agencies of large fees. But despite this usual winter gloom there are also signs that 2023 could be full of opportunities.
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