Ruben Amorim is at the end of his first week in charge of Man Utd but supporters have seen little of him so far beyond club-issue photographs and video snippets.
The day after Manchester United's dismal 2021/22 season ended, the club put a line through that by unveiling its new manager. While some of its rivals prepared for cup finals, United were moving on and parading Erik ten Hag in front of the media at Old Trafford was a way of signifying that.
All of this makes it unusual that United have opted against doing any formal unveiling with Ruben Amorim. The 39-year-old has taken over in a quiet international break and his appointment has universally been hailed as a coup and a shrewd move. He is charismatic, successful, one of the most highly-rated coaches in Europe and speaks almost flawless English, yet United have opted to hide him away.
To get a little parochial, my club appointed a new manager on Tuesday this week and unveiled him on Wednesday. We are bottom of League One, but this kind of event signals a potential change in fortunes. Gareth Ainsworth was joined at the podium by the club's under-pressure director of football. By leaving his first media duties until the standard pre-Ipswich press conference, United are missing the chance to dominate headlines in a week when international football is the only rival in town. An Amorim unveiling this week would have been a seismic event and would have only spiked the levels of positivity that his appointment has generated.
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