Author Mark Dawson has attracted criticism after bulk buying his own book gave him a high chart position. But that isn’t breaking any rules
For any author, being able to describe yourself as a bona fide bestseller is key to conferring your career with a certain gravitas – and will often bring you even more sales. In the UK, while most book charts are tallied by Nielsen BookScan, the Sunday Times bestseller list – like the New York Times chart in the US – has become the gold standard. But making the bestseller list isn’t necessarily as straightforward as tallying sales.
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