The Italian brand known for their sneakers and accessories gathered artists and performers for a celebration of creativity.
A flotilla of water taxis made their way through the Venetian canals last Friday evening to transport a select few admirers of Golden Goose to Maghera, an industrial port on the mainland where the brand’s creative headquarters is located. This hand-selected bunch would be the first to experience the immersive programming of the Venetian brand’s Haus, a multi-building clubhouse devoted to building on the values and history of the brand through workshops, installations and residencies.
Upon arrival at the gates of this monumental complex, guests like Luigi Brugnaro, and model Romme Strijd were whisked into the Willy Wonka-like atmosphere at Haus–starting with the factory floor where handsome, jumpsuited young Venetians were hard at work polishing and sewing Golden Goose’s beloved kicks. These were not your average cobblers—and that’s entirely the point. Golden Goose is set on keeping the craft alive by bringing young local voices into the fray.
The live action elements continued to ramp up the farther guests wandered: aperitivo hour was enlivened by a concert by New York-based musician Mia Lailani and her brother.
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