An Exclusive Behind-the-Scenes Look at Simon Porte Jacquemus’s Directorial Debut for Nike

The French designer has directed a fashion film to present his latest Nike x Jacquemus capsule collection.

Introducing Simon Porte Jacquemus, film director. Well, sort of. The French designer, known for his cinematic runway show locations and playful, not to mention viral, campaigns has directed a video for the latest drop of his ongoing collaboration with Nike. The video is a love letter to Paris as seen through the jolly eyes of Jacquemus, and features a cast of characters and friends including Serena Williams, Manu Rios, Central Cee, Carine Roitfeld, Amina Muaddi, and many, many more.

” The designer explained that the iconic mid-century French director Jacques Tati was top of mind, the kooky situations and scenes he often envisioned for his characters being a key reference point for this short. The collection and the film also nod to the Paris Olympics. “The ultimate goal was to collaborate on the Paris Olympics,” said Jacquemus, “something blue, white, red, to reference the French flag.

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