Analysis-Google's contemplated mega deal would prompt new fight with regulators
© Reuters. FILE PHOTO: The Google logo is seen on the Google house at CES 2024, an annual consumer electronics trade show, in Las Vegas, Nevada, U.S. January 10, 2024. REUTERS/Steve Marcus/File Photo) would likely spark opposition from regulators even as many experts agree it would not curb competition, and would require the technology giant to open a new front in its battle with antitrust watchdogs.
They said this is because the so-called customer relationship management software sector in which HubSpot operates is already served by several major players, including Salesforce . Google does not compete in CRM, and the acquisition could make HubSpot a more formidable player thanks to Google's cloud-computing resources, improving offerings and prices for customers, they added.), HubSpot, which focuses on smaller customers, had a 4.
"My initial reaction is such a deal would face a pretty tough reception from the antitrust regulators," said Seth Bloom, a former general counsel of the U.S. Senate antitrust subcommittee who now runs his own advisory firm.Google already faces several antitrust challenges, including two lawsuits from the United States Department of Justice. One accuses it of abusing its position as online search leader, while the other alleges it is monopolizing the market for digital advertising.
Prior to its HubSpot deliberations, Google had steered clear of large acquisitions. Its biggest-ever deal, the purchase of Motorola Mobility for $12.5 billion, came more than a decade ago. It has kept its dealmaking small, showing an affinity toward acquisitions in advertising with purchases such as DoubleClick and AdMob.
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