The retailer is the latest to take on the budget supermarkets with its new price match scheme
Then earlier this year Asda made an attempt to go one better, by matching both Aldi and Lidl.
By repeating a previous shop, it gave me a random selection of products to compare, rather than looking specifically at whether products have or haven't been included in the price match. To make it a fairer comparison, I've included last year's 3 for £3 frozen food offer as one item, but those products - Richmond sausages, McCain Smiles and Birds Eye Fish Fingers - priced individually now come to a combined £5.
Admittedly my heavily branded shop was always likely to mean fewer matches, as it's more the supermarket own brand products that are matched, so a Morrisons' basket with less brands would likely fare much better cost wise. A tin of beans and sausages will still set you back £1.99, a 480g bottle of its BBQ sauce is a penny more than it was, at £3.40, while a 700g bottle of ketchup is a penny less, at £3.49. The only slight improvement is that tins of beans are now 415g instead of 400g and cost £3.75 for a pack of four, rather than £4. Not exactly a huge saving though.
The supermarket says it checks prices twice a week and makes any adjustments that may be required. Customers can also save more money through Morrison's More Card loyalty programme, which offers 'exclusive prices' on a wide variety of products as well as points which can be spent in-store, online, or on fuel.
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