Three tweets on the platform X have been found to have broken regulations
Three tweets for bookmaker Betfred featuring Anthony Joshua have been banned after a watchdog found the boxer’s strong appeal among under-18s broke gambling ad rules.
They were identified for investigation with the use of AI to search for online ads that might break the rules. Betfred acknowledged that Joshua is “undoubtedly a star in the sport of boxing”, but said he is reaching the end of his career and, therefore, the ads posed a low risk of appealing to children.
He has 7.2 million followers in total in the UK and, assuming age breakdowns in the UK mirror worldwide figures, Betfred believes approximately 280,000 of Joshua’s UK followers are under 18. It acknowledged that the total number excludes Snapchat, for which it did not have UK specific data. “We therefore considered that, because he had such large numbers of social media followers who were under 18, Mr Joshua was of inherent strong appeal to under-18s.”
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