Get the glow instead.
“There is a lot of negative content on social media that’s about covering up your flaws, accentuating features and always looking perfect, whatever the cost," explains Bobbi. “That’s just not my philosophy. I always focus on the positive and celebrate the differences in peoples’ faces. If you want to know how to contour or de-emphasise any feature you see as a flaw, you can just go to YouTube and you’ll find ways to cover it up.
. Every single thing I make in Jones Road is to make your skin look like skin. Just your best skin. I know the women buying it will be women who want ease, simplicity, to look like better versions of themselves.”Bobbi believes the empowering new beauty trend is thanks to the pandemic, explaining: “As many of us have been working from home during the pandemic, one of the implications of our new normal is that our relationship with beauty has changed.
So how can we achieve the anti-contour look? It really is as simple as using one product, according to Bobbi. The beauty guru is encouraging her followers to ditch their 10-step long makeup routines in favour of using a few trusty products to give themselves a bit of a glow, enhance their natural features and feel damn good about it. "Stop contouring your nose. You don't need it," she says.The anti-contour ethos is one that inspired her beauty line, Jones Road.
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