Apparatus hosts its annual themed party during New York Design Week.
Inside APPARATUS’s annual event, where the dress code is strictly enforced — but anything else goes.“You know, when you think of fashionable parties, people think of fashion week, but they always forget about things like design week,” says Jonathan, a photographer in front of me in line for the bar at “Red Room,” APPARATUS’s big fête for NYCxDESIGN every year. “The truth is though, fashion week parties are so stuffed with influencers putting on heirs. Here, people are just actually stylish.
The modernist lighting studio hosts an annual party with a strictly enforced dress code and theme that brings out the top brass of the design world year over year. This year, CEO and Artistic Director Gabriel Hendifar’s vision was “Red Room,” asking people to come inred, white, or black for the evening.
Inside, the walls are all covered in a deep red hue. The ceilings soar, where they’re marked by APPARATUS’s pendants around the room. At a few different tables, they’re every red-colored candy one can imagine from Red Vines to gummy bears to sour lips to red-foiled Rolos. A DJ is playing disco music to one side and on a large center table is a bronze statue of a man in repose that I recognize from the invitation.
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