You gotta admit, that speaks volumes for Cupertino
America's drug watchdog this week gave Apple permission to market its new AirPods as over-the-counter hearing aids, disrupting an industry where traditional devices have often cost thousands of dollars.on Monday as part of Apple's extravaganza, and sport a so-called Hearing Aid Feature suitable for those 18 years or older with mild to moderate hearing loss.
The HAF software will test a user's existing hearing and set the AirPods amplification of surrounding sounds to compensate for hearing loss. It was clinically tested on 118 subjects and found to be as effective as a normal hearing aid that requires a prescription, as long as the level of hearing loss isn't severe, according to the FDA.
"Wall Street isn’t particularly concerned that margins for hearing aid producers will go down. Now there are many possible reasons for this. Perhaps stockholders are just wrong, or perhaps they think 'I’ll believe it when I see it,'" he wrote.
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