I’ve been writing about technology for two decades and am routinely struck by how the sector swings from startling innovation to persistent repetitiveness. My areas of specialty are wearable tech, cameras, home entertainment and mobile technology.
Apple has just changed the guidelines in the App Store to respond to something called an anti-steering mandate from the European Commission. Here’s what’s changed.When the European Union fined Apple $2 billion for anti-competitive conduct against other music services in March, it was because Apple refused to allow music streaming apps to feature links to websites where they could sign up outside the app. This was known as anti-steering.
It’s noticeable that on the new guidelines, the second paragraph of the introduction is about the EU, a sign of how transformative the changes there are proving to be. The guidelines now refer to this change: “Music streaming apps in specific regions can use Music Streaming Services Entitlements to include a link to the developer’s website that informs users of other ways to purchase digital music content or services.”
It’s not quite the same as signing up in the app, which would entail the commission Apple charges. Instead, “These entitlements also permit music streaming app developers to invite users to provide their email address for the express purpose of sending them a link to the developer’s website to purchase digital music content or services.”, and it applies worldwide. As the report notes, “For the first time, Apple is allowing developers to create and distribute game emulators on the App Store.
This is a very big change. Game developers have long been trying to bring game emulators to iOS users. The report continues, “The App Store guidelines have never allowed emulator software, but some apps have had luck bypassing Apple’s review process by disguising their apps and hiding emulators within them. But that’s changing now with the App Store’s new guidelines.
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